The customer is our boss
We take into account that we cannot influence millions of customer choices until we have convinced one first, then the second and the third customer, and so on, to buy our products. Each individual sale is worked at, with same enthusiasm. Ignoring the importance of each sale will involve a risk that we could rest on our past and ignore our future.
Customers are at the heart of our success story, and we tirelessly seek to understand and cater their needs. By doing this we will build life-long relationships with them, through products that bring joy today and can also adapt in the future to changing cultures and lifestyles.
Quality products with unique benefits
By staying close to customers, we cater to their utmost needs, which thereby ensures their customer loyalty over these years. Quality products and services, consistently meeting standards of excellence and made and delivered with minimum impact on the environment, have always been the foundation of our success. Others also claim quality, but few can match our commitment to offer our best and to raise our standards through constant innovation. Beyond product design, we strive to create products with unique combinations of physical and emotional benefits that set our products apart and make them the better alternative.
Value for money
Alongside our belief in quality, we must also deliver value for money – the result of astute commercial transactions that maintain the balance between our products’ perceived benefits and their price. As we develop more innovative products and services to meet changing times and usage, achieving value for money is an ever more complex task. But by combining the best quality with the best value, we continue to offer customers the best buy for their needs.
Quality is our Work
Our company is dedicated to the highest quality in all the work we do. Quality is the uncompromising standard for our actions, and it flows from our passion and our pride in being part of the ISC family. Quality work, which results from our personal efforts, is the first ingredient of quality products and the source of our reputation for high standards.